tok way less reach than gram

tok way less reach than gram

compare TikTok reach, engagement

compare TikTok reach, engagement

sample post (a recent top performer on the gram): tok: (597+12)/14100=4.3% engagement. gram: (9096+324)/198000=4.8% engagement. gram/tok=198000/14100=14x reach

sample post (a recent top performer on the gram): tok: (597+12)/14100=4.3% engagement. gram: (9096+324)/198000=4.8% engagement. gram/tok=198000/14100=14x reach

Nor are the operational problems behind them: see disgruntled comment re: CX & logistics again falling short

Nor are the operational problems behind them: see disgruntled comment re: CX & logistics again falling short